Writing Portfolio

I’m a professional writer who’s crafted a variety of internal and external communications, including press releases, blog posts, letters, and bios for top-level executives, as well as worked closely with HR and IT departments on company-wide messaging.

Below you’ll find a few samples of my work.

Click HERE to enlarge the below document.


Executive Blog Post

Why a Diverse Workforce is Essential in Today’s Media Landscape

Click the image to read a PDF of the blog post. You can also read it online HERE.

kellye garrett executive blog sample-1

Additional blog posts:


Executive Speech

Thank you Danielle.

I am excited to be here tonight as a recipient of one of this year’s Reisenbach Distinguished Citizenship Awards. And I am honored and extremely humbled to be accepting this award along with such amazing people like Scott, Shelley Zalis and, of course, Bill Bratton.

Honestly, I think I’m like Johnny Bravo – they were looking for a last person here and I happen to fit the suit.

I want to thank the John A. Reisenbach Foundation for this honor.

I also want to thank my colleagues. Over the years, I’ve had the opportunity to work with some of the most incredible people in this amazing industry at Ziff Davis, Rolling Stone, Google, AOL and, of course, iHeartMedia.

This industry – and its people – are wonderful. You need to look no further than an organization like JAR for proof. Just the fact that they banded together and created this foundation out of such tragic circumstances says so much about the people who work in advertising and media in the great city of New York.

I’d like to share a quick story with you about someone who I feel is one of the greatest philosophers of our time – my grandfather, William Vagnoni.

Now, I’ve lived in the New York area on and off for over 25 years, but I grew up in a small town called Weirton, West Virginia.  Not much going on in Weirton except a steel mill.  Now, my grandfather never went to college.  He graduated high school and spent his entire life working in the blast furnaces at Weirton Steel.

Growing up, I loved waiting for him to come home so we could hang out.  And I’d ask him, “Nono, how was your day?”

And every day he always had the same answer. He would tell me – “Timmy, today I did my best…tomorrow I’ll do better.”

It’s how he lived his life and it’s how I’ve tried to live mine.

And I see this same philosophy at JAR.  They have worked “for a better and safer New York” every day for the past 26 years. If you do that math, that’s over 9,000 days and counting. Over 9,000 times members of this amazing organization went home and said to themselves – Today we did our best for New York. Tomorrow we’ll do better.

And they’ve done just that through an array of programs focusing on youth and education; neighborhoods; and criminal justice.

One great example is their Forever Fathers program. A partnership with The Doe Fund that provides local men with a strong support system and parenting classes on communication, discipline and father’s rights. It’s an incredible project.

I’m honored to be a part of this organization. I am honored to be a part of the incredible industry that has afforded me and my family so much opportunity. I want to thank our industry for constantly pulling together and giving back to support organizations like JAR. And I want to thank the Reisenbach Foundation for everything they do – every day – for New York.

I know my Nono would be proud.

Thank you.


Bio

Radha Subramanyam is President of Insights, Research and Data Analytics for iHeartMedia, which has the largest reach of any radio or television outlet in America. Having spent the last decade as a top market research and consumer insights expert, she is one of a select group of media and entertainment executives with extensive experience in all areas of the industry – television, digital, radio and social media.

Subramanyam plays a vital role in iHeartMedia’s vast array of operations, which encompasses radio broadcasting, online, mobile, digital and social media, live concerts and events, syndication, and independent media representation. Her responsibilities include developing and managing an expansive range of data and research efforts involving digital analytics, ratings and measurement, ad sales research, mobile measurement, programming analysis, music research, campaign measurement/attribution and marketing research.

Subramanyam‘s tenure at iHeartMedia began in 2012, when she was named to the newly created position of Executive Vice President of Sales and Marketing Research. She previously served in senior executive roles at Yahoo! and MTV Networks and was one of the founding leaders of a new analytics and consulting practice at Nielsen that advises media and advertising clients on shifts in media consumption. At Nielsen, she also headed the social media practice and served on the leadership team of NMIncite, the Nielsen-McKinsey joint venture.

In 2013 and 2014, Radio Ink named Subramanyam as one of the Most Influential Women in Radio and featured her on the cover of their 2013 November issue. In 2011, she was honored as one of the Most Powerful and Influential Women in the Tri-State area by the National Diversity Council. Subramanyam is also the recipient of the Women with Solutions award, from the Alliance for Women in Media, for her leadership in increasing awareness and access to science, technology, engineering and math to young women.

Subramanyam began her media career at NBCUniversal after having previously taught media and entertainment courses at Vassar College and New York University. She currently lives in New York City with her husband, children and cats and holds a Ph.D. in Radio, Television and Film from Northwestern University.

Shorter version:

Radha Subramanyam is President of Insights, Research and Data Analytics for iHeartMedia, where she develops and manages an expansive range of data and research efforts involving digital analytics, ratings and measurement, ad sales research, mobile measurement, programming analysis, music research, campaign measurement/attribution and marketing research. She is one of a select group of media and entertainment executives with extensive experience in all areas of the industry – television, digital, radio and social media. Prior to joining iHeartMedia, Subramanyam held senior executive roles at Yahoo! and MTV Networks and was one of the founding leaders of a new analytics and consulting practice at Nielsen that advises media and advertising clients on shifts in media consumption. She began her media career at NBCUniversal after having previously taught media and entertainment courses at Vassar College and New York University. Subramanyam has been widely recognized by the industry and her peers through several awards, including being named one of the Most Influential Women in Radio by Radio Ink in 2013 and 2014.


Long Company Note

Team,

We are pleased to let you know that we’re expanding our iHeartRadio digital efforts, launching a second digital headquarters in Nashville early next year.  This new Nashville location will allow us to build even further on iHeartRadio’s unprecedented growth and ensure that we continue to deliver innovative digital products to our millions of users.  More details about the new office, which will be located in the heart of Nashville, will be announced soon.

As many of you know, we launched our iHeartRadio digital service in 2011 and over the past eight years our product has exceeded even our own expectations – giving millions of users an all-in-one fully-integrated digital audio experience that encompasses the nation’s top live radio stations, hundreds of thousands of podcasts, user-created custom stations and on demand – becoming one of the most recognized names in digital streaming, with 135 million registered users listening across 250 platforms and 2,000 devices.

This tremendous growth wouldn’t have happened without the hard work of our digital team in New York City, whose talent, dedication and creativity has reinforced iHeartRadio’s position as the leading audio platform in America. Because our digital efforts continue to grow, we also knew that our team would need to expand as well, and we focused our efforts on finding a second headquarters that would match the energy, innovation and talent found at our Tribeca office.

We believe that Nashville is that perfect second home; it has a massive and growing technology ecosystem, an established connection to the music industry and an array of local colleges and universities training the next generation of highly-skilled digital talent. Our new Nashville office will be a great complement to our existing team based in NYC, and we plan to start hiring immediately.

As we build out our Nashville team, we will, of course, remain committed to growing our New York, San Antonio and Silicon Valley teams and ensuring they have everything they need to continue to deliver the best experience for our listeners. Darren Davis will continue to oversee all our digital efforts and the teams that comprise iHeartRadio Digital will continue to be managed the same as they are today – we’ll just have more people in more offices.

Opening our second iHeartRadio Digital headquarters is an important step as we continue to grow iHeart’s leadership in digital.

Nashville here we come!

Bob, Rich and Darren


Event External and Internal Note

It’s Here! The Holiday Season’s Most Spectacular Music Event!

For 25 years, iHeartRadio’s Jingle Ball has showcased the year’s biggest artists and hit songs live on stage in front of sold out arena audiences across the country – making it America’s most highly anticipated holiday music event. 

Tomorrow, our “2020 iHeartRadio Jingle Ball presented by Capital One” returns – with a once in a lifetime twist: This year we are moving from the arena stage to artists’ homes to give millions of fans a rare and intimate glimpse at how their favorite performers celebrate the holidays, and you’ll see performances by Billie Eilish, Doja Cat, Dua Lipa, Harry Styles, Lewis Capaldi, Sam Smith, Shawn Mendes, The Weeknd and more. 

Here are some highlights you won’t want to miss: 

  • Doja Cat invites viewers inside her holiday suite for a sizzling rendition of “Santa Baby.” 
  • Shawn Mendes performs a stripped-down studio set surrounded by twinkling holiday lights and unwraps some surprise gifts.
  • Billie Eilish treats us to a beautiful set staged in front of Santa’s workshop and unwraps presents from iHeart to her and her new rescue pitbull, “Shark.”
  • Lewis Capaldi and his team of elves invite us into Santa’s Grotto for a special holiday performance in the snow. 
  • Harry Styles and the Free Nationals light up an LA backyard celebration with a hit-stacked set.
  • Dua Lipa invites dozens of Capitol One Cardholder fans to duet with her on John Lennon’s classic “Happy Xmas.” 
  • iHeartRadio’s top artist of 2020, The Weeknd, decks out his living room with holiday lasers to bring us an action-packed performance.

 You can catch our “2020 iHeartRadio Jingle Ball presented by Capital One” stream on:

The CW App and CWTV.com

iHeartRadio App

95 iHeartMedia stations nationwide

Thursday, December 10 (9 pm ET / 6 pm PT)

Please be sure to use #iHeartJingleBall2020 on all your social media accounts to follow along!

Enjoy the show!

John and Tom

Follow-up Internal Note

Team,

We wanted to remind you that the “2020 iHeartRadio Jingle Ball presented by Capital One” airs tonight, December 10, at 9 pm ET/6 pm PT on The CW App and CWTV.com, the iHeartRadio App and, of course, iHeartMedia stations nationwide.

As you may know, Jingle Ball started 25 years ago on iHeartMedia New York’s Z100, and has evolved into a sold-out arena tour, a live national radio broadcast, a broadcast television special, a video stream and a massive social media event. We’re thrilled that we’re able to continue the tradition this year from artists’ homes, and we know that this tremendous show would not have been possible without the work of our entire company. 

We hope that you enjoy tonight’s show!

Tom and John

Short Event Company Note

Team,

Last month we took over Las Vegas for the eighth straight year – bringing the biggest names across all music genres together on one stage for two incredible nights. Our 2018 iHeartRadio Music Festival created music history, with both NBC’sToday” show and “E! News” calling it “the place to be” and E! also noting that our Festival was “more star-studded than ever before.”

The CW network captured every can’t-miss moment, superstar collaboration and surprise celebrity guest for a two-night television special that will air on Sunday and Monday from 8 p.m. – 10 p.m. ET/PT. It promises to be an amazing night of television. So tune in to catch the legendary performances that have made the iHeartRadio Music Festival the biggest weekend in music. And don’t forget to use #iHeartOnCW when posting throughout Sunday and Monday’s special broadcasts.

Tom and John

Letter of Recommendation

Please note this is written in the company voice of our CEO. I’m also happy to share the Steve won the award!

To Whom It May Concern,

I was thrilled to learn that Steve Mills was named a finalist for the New York CIO of the Year ORBIE Award in the Large Enterprise category, and I’m happy for the opportunity to share how he’s demonstrated excellence in technology leadership since he joined iHeartMedia at a crucial time when our company began to place increased emphasis on technology solutions including everything from programmatic advertising to data collection and analysis.

Unlike other CIOs, Steve is an integral member of our senior executive leadership team who actively participates in defining and executing corporate strategies. It was important for us to have a CIO who could add his unique perspective as someone who interacts and knows all areas of our business. Steve’s background working for some of the most well-known mobile and telecommunications companies is unmatched, and during the five years that I’ve had the pleasure of working with him at iHeart, he has continued his track record of driving new innovation as the leader of our digital transformation across our multiple platforms including more than 850 live broadcast stations in over 160 markets nationwide and our iHeartRadio digital service available across more than 250 platforms and 2,000 devices; our back office systems; and the tools and technology used by every one of our 9,000-plus employees. Data science and analytics now drive many of our business decisions; we know what people listen to and how, which has allowed us to make the audio experience better for listeners and make advertising more targeted for our brand partners.

A perfect example is how Steve and his team of more than 600 people have transformed the work of the programmers at our radio stations nationwide, a job that historically hasn’t changed in 40 years. We now are able to apply AI and data science to a role that once required our programmers to spend hours building playlists from scratch based on their unique markets and listeners. Today, our programming team has software that utilizes data from all our markets and the iHeartRadio app to create a base playlist that the programmer is able to refine.

Steve’s foresight and expertise were also crucial earlier this year when we had to quickly transition to a work from home model in order to ensure the safety and well-being of our employees. This was a challenge for all companies, but we had to factor in the teams at our radio stations, including our on-air personalities who still needed to broadcast every day even though they could no longer be in the studio. Luckily for us, Steve and his team were already working with Human Resources and transitioning us to use Microsoft Teams. We went from less than 100 Teams users to 7,000 in less than a week – and it was seamless thanks to the systems Steve had already put in place. We were able to become a mobile workforce almost overnight, allowing our on-air personalities to continue to provide key companionship and information to our listeners at a time when they needed it most at the start of the COVID-19 pandemic.

Under Steve’s leadership, we have also been able to migrate our key equipment and data centers to the cloud, which has helped us lessen our real estate footprint. However, cloud computing, data science and analytics, and programming automation aren’t all that Steve has helped us build within our company. He’s also been instrumental in building strong skills in essential areas like machine learning and systems integration; hiring and retaining top talent from industry; creating a strong leadership bench inside our company that allows us to fill most leadership positions from within; and establishing training and mentoring programs for our tech teams.

In fact, mentoring and giving back are extremely important for Steve at both iHeart and in the tech industry overall where he’s spent countless hours serving on a variety of Advisory Boards and working directly with future generations. He’s especially focused on working with younger people from traditionally marginalized communities not often seen in tech, including volunteering with the i.c.stars Program in Chicago, which provides technology-based workforce development to low-income young adults; sponsoring a tech fair for the San Antonio Hispanic Chamber of Commerce; and working with the San Antonio Women in Tech.

Steve is undeniably deserving of receiving the New York CIO of the Year ORBIE Award in the Large Enterprise category. Through his professionalism, adaptability and leadership, it’s clear Steve understands business strategy, translating it into a technology roadmap and executing that roadmap in a way that has allowed us to become a truly digital media company and the market leader in all things audio. Our team is incredibly lucky to have him as our CIO, and we’re extremely excited for where he helps take our company in the future.

Thanks,

Bob Pittman

Chairman and CEO

iHeartMedia, Inc.


Press Releases